My top articles on Medium
Service Design: CX and UX as a competitive business advantage
The potential of invisible design to impact business
Reframing the problem
If your solutions are not good enough, maybe you’re just focusing on the wrong problems
Interviews & articles
Ladycast 13 - Empowering Culture through User-Centered Design: A Product Designer's Journey
APRIL 2023
In today's episode we’re going to meet Bettina D’avila, she is currently a Senior/Lead Product Designer with nine-plus years of experience. To listen search for the Ladies That UX channel on Spotify, Deezer or Google Podcast and press play!
Explore Lettria’s New Look & Feel with Bettina D’ávila, Senior Product Designer at Mozza
march 2023
In this interview, I answer questions about our collaboration as freelancers with Lettria's product team, and how William and I conducted the redesign project during 6 months.
Human Nature Talks
may 2022
I was invited by Priscila Vasconcelos, Lead Product Designer at HackerOne, to speak about service design as a business advantage.
Discover AB Tasty with Bettina, Senior Product Designer
december 2020
In this interview produced by Welcome to the Jungle, I present myself and my work as Senior Product Designer at the French tech scale up AB Tasty.
That's what they said
Testimonials from colleagues and project partners
Valentine Duchene
Product Manager @Soil Capital
I had the chance to have Bettina as my mentor as I started my journey towards Product Design.
During our mentorship she provided a generic structure for product design work principles, but also accompanied me in very concrete projects of my daily work, thus allowing me to efficiently go from theory to practice, and from practice back to theory. She inspired me with her capacity to capture the big picture and frame a relevant solution concept, and at the same time handle very precisely the detailed implementation. I am very thankful for her attention, positive mood, and precious advice, and would love to have the chance to work again with her in the future!
Laura Linck de Romero
Project Manager
Bettina is simply one of the smartest people I know. She has multiple intelligences: logical-mathematical, linguistic-verbal, visual-spatial, musical, bodily-kinesthetic, as well as extraordinary interpersonal skills. Not only is she a great designer, but she also cares deeply about the people she works with and the impact her work has on the world. I honestly can’t think of any other qualities to look for in a professional. When I learned a few years ago that AB Tasty was looking for a designer, I sent her resume straight to the CEO, and I would do it a million times over. Work with her.
Jhon Neira
Big Data Engineer @AB Tasty
Es un gusto trabajar con Bettina, excelente persona que esta siempre dispuesta a ayudar con el objetivo del grupo y lidera de manera correcta para que podamos darle al cliente la interfaz adecuada para que logre su objetivo.
Dom Dressler
Design Director @Doctolib
I am recommending Bettina D'ávila from working with her at Doctolib. I was responsible for the design team as a Design Director. Bettina's contributions to designing our suite of products were top-notch in usability and humility towards a user-centric approach. She oversaw a team of product designers in a very complex field that aimed to improve the daily lives of medical care teams. Her team benefited from her ability to grasp high complex circumstances and offer simplification through elegant design solutions. Bettina decided to leave Doctolib for personal reasons which allowed me to work with her closely in evaluating the best way to A) re-org the design team, B) empower leaders within the organization, and C) ensure a seamless product delivery cycle within the transition. I appreciated Bettina's leadership specifically in regards to empowerment and ownership in that period, where she stepped up even further (until the very last day) to ensure the best possible transition. I would love to work with Bettina again.
Julie Massard
Product Manager @Doctolib
Bettina is an amazing Product Designer! Not only is she super joyful and friendly, but she’s extremely talented. We worked together in the same feature team for a few weeks, and I was the Product Manager of this team. I’ve been impressed by how fast she managed to understand the needs we had, despite the complexity of the projects of our feature team (regarding prescriptions creation tool dans French and German doctors). Also, she brought amazing organizational ideas to improve the collaboration between Product Designer/ Product Manager/ Developers, and clearly did the extra mile to smoothen the whole feature creation process, incl. kick off, user research, product specs, design iteration and dev phase / QA.
In a nutshell, I’ve loved working with Bettina!