Olá! I'm Bettina D'ávila, a seasoned product designer boasting over 9 years in the field. Currently based in Lisbon and collaborating with Mozza, a collective of autonomous product strategists and designers, I specialize in guiding early-stage startups and solo founders in crafting their digital products.

Latest projects

From discovery to delivery, I can help you cover all the phases of the product journey. I also coach designers and leverage your teams to have a UX-first mindset.

From B2B medical software to biolink pages for content creators, I covered a range of different challenges and business models

From discovery to delivery, I can help you cover all the phases of the product journey. I also coach designers and leverage your teams to have a UX-first mindset.

About me

About me

About me

Born and raised in Brazil, I studied graphic design at university. With a passion for programming, I combined my background with front-end skills and began my professional career as a web designer in 2012. Few years later, I made the decision to move to Germany and start working as a product designer (or ”UX/UI designer” back in the day). Since then, I have gained experience working in several tech companies across different industries, including e-mobility, fintech, e-health and e-commerce. I have worked in various locations such as London, Munich, Paris, and Lisbon.

Over the past 8 years, I have progressed from a junior position to a manager and now work as a freelancer. Throughout my career, I have been involved in a range of roles and responsibilities, allowing me to develop a diverse skill set. I have worked with small start-ups, a scale-up, and even a unicorn company, giving me the ability to adapt and take on different challenges.

Born and raised in Brazil, I studied graphic design at university. With a passion for programming, I combined my background with front-end skills and began my professional career as a web designer in 2012. Few years later, I made the decision to move to Germany and start working as a product designer (or ”UX/UI designer” back in the day). Since then, I have gained experience working in several tech companies across different industries, including e-mobility, fintech, e-health and e-commerce. I have worked in various locations such as London, Munich, Paris, and Lisbon.

Over the past 8 years, I have progressed from a junior position to a manager and now work as a freelancer. Throughout my career, I have been involved in a range of roles and responsibilities, allowing me to develop a diverse skill set. I have worked with small start-ups, a scale-up, and even a unicorn company, giving me the ability to adapt and take on different challenges.

Born and raised in Brazil, I studied graphic design at university. With a passion for programming, I combined my background with front-end skills and began my professional career as a web designer in 2012. Few years later, I made the decision to move to Germany and start working as a product designer (or ”UX/UI designer” back in the day). Since then, I have gained experience working in several tech companies across different industries, including e-mobility, fintech, e-health and e-commerce. I have worked in various locations such as London, Munich, Paris, and Lisbon.

Over the past 8 years, I have progressed from a junior position to a manager and now work as a freelancer. Throughout my career, I have been involved in a range of roles and responsibilities, allowing me to develop a diverse skill set. I have worked with small start-ups, a scale-up, and even a unicorn company, giving me the ability to adapt and take on different challenges.

Here's what I can help you with

Craft Digital Solutions

From discovery to delivery, I can help you cover all the phases of the product design journey.

Collaborate Relentlessly

Working hand-in-hand with tech and product teams for excellence.

Collaborate Relentlessly

Working hand-in-hand with tech and product teams for excellence.

Design Mentorship

I also coach designers and leverage your teams to have a UX-first mindset.

Design Mentorship

I also coach designers and leverage your teams to have a UX-first mindset.

That's what she said

That's what she said

That's what she said

My top articles on Medium

Becoming manager of my own peers

4 things I learned as Product Design Manager at Doctolib

Read

What 21st-century design looks like

Don Norman and decolonial design

Read

Service Design: CX and UX as a competitive business advantage

The potential of invisible design to impact business

Read

Reframing the problem

If your solutions are not good enough, maybe you’re just focusing on the wrong problems

Read

Interviews & articles

Ladycast 13 - Empowering Culture through User-Centered Design: A Product Designer's Journey

APRIL 2023

In today's episode we’re going to meet Bettina D’avila, she is currently a Senior/Lead Product Designer with nine-plus years of experience. To listen search for the Ladies That UX channel on Spotify, Deezer or Google Podcast and press play!

Explore Lettria’s New Look & Feel with Bettina D’ávila, Senior Product Designer at Mozza

march 2023

In this interview, I answer questions about our collaboration as freelancers with Lettria's product team, and how William and I conducted the redesign project during 6 months.

Read interview

Human Nature Talks

may 2022

I was invited by Priscila Vasconcelos, Lead Product Designer at HackerOne, to speak about service design as a business advantage.

See slides

Discover AB Tasty with Bettina, Senior Product Designer

december 2020

In this interview produced by Welcome to the Jungle, I present myself and my work as Senior Product Designer at the French tech scale up AB Tasty.

That's what they said

Testimonials from colleagues and project partners

Laura Linck de Romero

Project Manager

Bettina is simply one of the smartest people I know. She has multiple intelligences: logical-mathematical, linguistic-verbal, visual-spatial, musical, bodily-kinesthetic, as well as extraordinary interpersonal skills. Not only is she a great designer, but she also cares deeply about the people she works with and the impact her work has on the world. I honestly can’t think of any other qualities to look for in a professional. When I learned a few years ago that AB Tasty was looking for a designer, I sent her resume straight to the CEO, and I would do it a million times over. Work with her.

Dom Dressler

Design Director @Doctolib

Bettina's contributions to designing our suite of products were top-notch in usability and humility towards a user-centric approach. She oversaw a team of product designers in a very complex field that aimed to improve the daily lives of medical care teams. Her team benefited from her ability to grasp high complex circumstances and offer simplification through elegant design solutions.

Julie Massard

Product Manager @Doctolib

I’ve been impressed by how fast she managed to understand the needs we had, despite the complexity of the projects of our feature team (regarding prescriptions creation tool dans French and German doctors). Also, she brought amazing organizational ideas to improve the collaboration between Product Designer/ Product Manager/ Developers, and clearly did the extra mile to smoothen the whole feature creation process.

Jhon Neira

Big Data Engineer @AB Tasty

Es un gusto trabajar con Bettina, excelente persona que esta siempre dispuesta a ayudar con el objetivo del grupo y lidera de manera correcta para que podamos darle al cliente la interfaz adecuada para que logre su objetivo.